One of the biggest benefits of a blog is that it is submitted to the search engines every time a new post is published. Each and every post should have an embedded link to a landing page or an article. A blog with 200 posts will generate 200 – 400 links.
Blogs are infinite. Thousands of successful ecommerce internet marketing campaigns have been built around a series of 5 – 25 blogs that are constructed for no other purpose than link generating. The thought of managing numerous blogs causes many new ecommerce business owners to panic. Most of us have read about black hat SEO and being banned. This is true, but if there are no Google ads on the blogs, then there are no rules broken.
Managing 25 blogs is easy. Think of them as a newspaper or newsletter. Each one is built to promote a service, product, or feature of your site. Each one has a link to the ecommerce site in the sidebar and in the posts. The trick is to use ‘free content.’ Do not try to use original content. It is not necessary.
The objective of each blog is to generate links and to pre-sell the product so people click through to the website. Posting two articles a week, on each blog, and on the host website, will add 102 pages of content. If each of those articles has 2 links in it, then each month the blog network is generating 816 new inbound links. In one year, the blogs will generate enough links to statistically increase a web page’s Page Rank to PR5.
Blogs are infinite. Thousands of successful ecommerce internet marketing campaigns have been built around a series of 5 – 25 blogs that are constructed for no other purpose than link generating. The thought of managing numerous blogs causes many new ecommerce business owners to panic. Most of us have read about black hat SEO and being banned. This is true, but if there are no Google ads on the blogs, then there are no rules broken.
Managing 25 blogs is easy. Think of them as a newspaper or newsletter. Each one is built to promote a service, product, or feature of your site. Each one has a link to the ecommerce site in the sidebar and in the posts. The trick is to use ‘free content.’ Do not try to use original content. It is not necessary.
The objective of each blog is to generate links and to pre-sell the product so people click through to the website. Posting two articles a week, on each blog, and on the host website, will add 102 pages of content. If each of those articles has 2 links in it, then each month the blog network is generating 816 new inbound links. In one year, the blogs will generate enough links to statistically increase a web page’s Page Rank to PR5.
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